Aspect Oriented Sentiment Analysis

Aspect Oriented Sentiment Analysis helps us in understanding the sentiment of a customer, regarding a specific aspect of a product. For example, the sentiment of a customer towards a mobile phone may be negative from the perspective of battery life, and positive from the perspective of sound quality. AOSA can be used to understand gather feedback about various features of a product or a service. This may be helpful in focusing on the right features, while trying to improve the product. In addition, this can be helpful in positioning as well. For example, we can use it to monitor the sentiments expressed by customers on competing products, and select the right positioning strategy: what to focus on and what not to focus on.